#InNashville,ItFits
In Nashville It Fits" is a social media campaign designed to position Nashville as a top destination for young professionals. The campaign highlights the city’s diverse career opportunities, vibrant culture, and unmatched work-life balance through authentic and engaging content.
Develop a social media campaign to position Nashville as a destination for young professionals, for the Nashville Area Chamber of Commerce.
THE BRIEF
THE OUTPUT
A self-directed concept for the Nashville Chamber. Starting from an audience insight, I built the positioning, wrote the tagline, and designed the identity and content.
Gen Zs and Millennials are striving for balance and advocating for change
- Deloitte Global 2022 Gen Z & Millennials Survey
The COVID-19 pandemic catalyzed the Great Resignation, with many young professionals leaving their roles in search of personal growth, financial stability, passion, culture, and values, not as trade-offs, but all at once.
In Nashville, It Fits speaks to that directly, not a list of what the city offers, but a statement about how it feels to be there.
Hustle + Fun
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Hustle + Fun +
The logo merges Nashville's two identities, a record disc for its music and culture, a road for its ambition and momentum. Hustle, fun, and everything in between.
